MobyDick – Frutiger AG is a world leader in on Emission Control with product lines such as Wheel Washing Systems, Demucking & Dust Control since 1957 & present in 23 countries. The challenge on the project was to create a layout that would showcase the main product lines similarly, to have a simple design with high converting attributes such as automated service selection, easy navigation dedicated to the older age target group & highly SEO optimized in order to improve the rankings.