mikgroup. is a digital marketing agency based in Switzerland which I co founded, The challenge was to create a brand that is simple & clean yet rich with key values for versatility, a typography logo to easily understand on the first glance what the brand offers without complicated graphics. The idea was to have an endorsed brand architecture where each sub brand such as mikseo. or mikim. would benefit from association despite the core differences on services. The dot on the end means the end of customer’s search for solution.